7-Election is a program that 7-Eleven runs every four years during the presidential elections that allows customers to "cast votes" through their selection of coffee cups. Each candidate cup has a unique bar code that is used to tally that vote, and results are posted daily to showcase which cup is "winning." Strangely, yet awesomely, 7-Election has accurately predicted each of the past four presidential elections.

Maybe next time, the presidential candidates will do a little more campaigning with 7-Eleven. Or at least ask their supporters to come buy our coffee.

This past execution, during the Obama v. Romney matchup, was delivered beautifully. With simple, yet powerful Americana art direction.

The industry thought is was good enough for 2 Cannes Silver Lions. An added perk.